Luxury Should Be Lived In: Moments
With the launch of Infiniti’s new slogan, “Luxury Should Be Lived In,” we created a series of videos that express just that: the busy city entrepreneur, using her QX50 to take her from meeting to studio to lunch to meeting, the family taking a weekend road trip the beach in their QX60, a fashionable, center-of-attention bachelor escaping the city to catch some much-needed solitude in his Q50, and a group of friends exploring an epic night on the town via their QX80.
This series of short films highlighted the little moments that happen in and around the world of an INFINITI.
Demonstrations of Luxury, truly Lived In.
The Entrepreneur
She’s the super busy, in-charge-of-her-own-life entrepreneur. She can wear a killer pair of heels, but she can also hang with the boys. She runs her errands throughout the city with style and grace, but this is no ordinary ‘day-in-the-life’. This is The Entrepreneur, tackling her career with focus, a ‘don’t take “no” for an answer’ mentality, and her QX50.
Family Values
The weekend is finally here, and a couple of hard-working parents couldn’t be happier. They’ve decided to escape the city for a bit in their QX60, and load up the kids for a spontaneous get away. The weather might not be that great, but there’s a cool hotel off the beaten path that they’ll find along the way. There’s no plan really, but isn’t that the exciting part?
Best Man
He’s a bit of a lone wolf, but everyone loves when he’s around. The weekend is here, and it’s his best friend’s wedding. He doesn’t need to prepare a speech, because speaking from the heart is a part of his charm. He decides to take the long way up to explore a bit and find some time to open up his Q50. The solitude nature of his environment allows us to soak in all that the Q50 has to offer.
Night Owls
In this vignette, the Infiniti QX80 is the main source of adventure and nightlife; we watch as group of friends go from gala to gallivanting on an epic night on the town. Black tie or not, this night is full of impromptu drives and pit stops at unexpected places. Including that one little known ramen shack that you’ve been wanting to try.
We end the night watching the skyline from afar, sitting atop the QX80 as the quiet hums of the distant, city that never sleeps reverberate across the Hudson.