NATIONAL ASSOCIATION OF MEDIA LITERACY
NAMLE (the National Association of Media Literacy) and CPB's relationship began with a visit to CPB; they came to our office, gave a presentation on how to be media literate, and then left.
…but we were impacted by their mission. And they needed creative help; their 200-page website was “straight out of 1995” (their words!), and Media Literacy Week was fast approaching during a year that needed to promote the truth in media, more than ever.
And so began an amazing pro-bono project and incredibly rewarding relationship.
Identity + Website Overhaul
Our team worked for months on identity explorations and design systems. Ultimately, we created a modern, relatable new look for NAMLE, integrating an eyeball graphic and bright colors to bring forward the ideas of focus, clarity + comprehension to the brand’s persona.
We (two producers, a UX architect and a designer) restructured and revamped the entire NAMLE website. We reorganized the hundreds of resource pages, blog articles, newsletters and membership integrations. Then we applied NAMLE's updated colors, logos, fonts and language. And thus was born NAMLE's refreshed and exciting online presence.
Stop Media Monsters
We also helped launch NAMLE’s first big campaign for Media Literacy Week 2020 - “Stop Media Monsters”. It was a cheeky way to make a serious issue relatable, and scary - but in a not-scary way. Our first goal was to help nearly everyone realize that they are, in some way, a media monster. And our second goal was to teach them how to stop being one.
Every day we interact with endless media all around us; it becomes an overwhelming roar of information and it is all driven by the desire for more clicks, attention, money, to generate buzz, or even spread misinformation. We choose how we interact with media, and sometimes, we don't check sources, we believe every salacious headline without reading the article, or we share unsubstantiated conspiracy theories.
We can all act like Media Monsters. And in our monster state, we spread the behavior and turn other people into monsters, too. But there’s a cure that can turn us all back into humans: recognizing and declaring ourselves Media Monsters.
— Meet the Monsters —
Did you read a headline about a shortened school year and share it without realizing it was satire?
Have you ever shared breaking news only to find out 10 minutes later that the original news was inaccurate or incomplete?
Have you ever decided how you feel about a new government policy based on a press conference you saw on TV or heard on the radio?
Then you might be a Headline Helion.
Have you ever seen an ad for a snack food being good for your health and gone out and bought a family-sized package of it?
Have you ever clicked on a link that says “10 Celebrity Couples You Never Knew Existed” only to discover that it was actually an ad for an unrelated product or story?
Have you ever believed something that one politician said in an ad about another politician only to find out later it wasn’t entirely true?
Then you might be a Gullible Giant.
Have you ever seen a funny meme and quickly shared it because your sister would think it was funny, forgetting about your other 379 online friends who might not think so?
Have you ever quickly shared something from a family member because it made you angry and you just had to make sure everyone knew about this upsetting information?
Have you ever shared something that you thought was fact but realized afterward that it was just a lot of fluff?
Then you might be a Scary Sharey.
Have you ever opened your phone to check your email and 30 minutes later find yourself watching your 25th TikTok video?
Does your phone ding all day and night with “Breaking News” notifications or updates from your friends and family?
Do comments, posts, or memes on social media leave you feeling angry, sad, or annoyed but you still keep scrolling?
Then you might be a Gobblin’ Goblin.
Social/OOH Promotion
