THE 21ST ANNUAL WEBBY AWARDS
For the 21st Annual Webby Awards, CP+B was selected to determine the event’s overall theme. We landed on The Now Now - the idea of being even more “now” than right this second. Because you only get to the Webby Awards by being the freshest fresh around; winners are so far ahead of the curve they’re looking at the back of their own heads.
Because the nothing, quite possibly in the Earth’s history, has followed an arc as aggressively progressive as the internet. And nobody in history, therefore, has ever been as progressive as those Webby-winning internet-ers who are living truly in The Now Now.
CREW:
PRODUCER (AGENCY): Mimi McCormick
AGENCY: Crispin Porter + Bogusky
PRODUCTION: MONDIAL
POST PRODUCTION: MONDIAL
SOUND: TINY LION
MUSIC: Danger
DIRECTOR: Tom Bingham
EDITOR: Nick Wurz
ASSISTANT EDITOR: Lane Maloney
POST PRODUCER: Ash Bruce
VFX: Keeley Davis
COLOR: Will Renton
ILLUSTRATOR/DESIGN: Rob Lowe/Supermundane
We paired up with Mondial to produce the opening video (above) as well as the bumpers (below) played between each award category. We were scrappy and we were quick; between our small 4-person CPB team of producer + 3 creatives, as well as Mondial’s friends + family, and the local Midlothian, VA population - we were able to produce all video deliverables over the course of the 2 1/2 weeks from director award to award show.
We also created unique bumpers for each announcement of the Webbys' primary awards. Many of these were pre-planned for in our shot list, but most ended up being improvised on-set, allowing for some of our CPB creatives and Mondial teammates to make the cut.
We also worked with London illustrator Supermundane to create the print materials for the event: winners mailing kits, event programs, posters, red carpet step and repeat banners, postcards, etc. The incredible stage designer David Korins also worked with our designs to create the Webbys stage for the event at Cipriani New York.
And then, we flew in Rob Lowe from London, the crew from Mondial, and the CPB team from Boulder.
We got all fancy-dressed, watched our work on the big screen.
People were thoroughly confused. It was perfect.
