Foods
Nobell is making delicious cheese from plant-derived dairy proteins, supporting a larger mission of creating a radically more humane and sustainable food system. Their cheese stretches, melts, + tastes as great as the ones from cows and goats - minus the animals.
As Nobell’s creative partner agency, we built a new website, brand film, and complete brand VI for them. We focused on loud colors, unique illustrations and bold taglines to call attention to the brand’s revolutionary spirit and mission.
Our film was based on the idea that everyone is welcome at the Nobell table: the young and old, the shy and outgoing, the serious and the silly, small and big - to enjoy delicious food without breaking connection to our larger community.
pw: queso
Together with Joe Friend Photo, we captured a library of candid, expressive and happy photographs of all of our talent enjoying their cheese-less, collaborative meal.
