JANSPORT - ALL WELCOME
Human Design worked with JanSport to create a new campaign targeted to Gen-Z’ers about inclusivity, individual expression, and confidence. The Always With You | All Welcome campaign is the brand’s mission of journeying with their audience through the highs and lows that each of us face everyday.
CREW:
PRODUCER (AGENCY, LINE, POST): Mimi McCormick
DIRECTOR, EDITOR, WRITER: Micah Dudash
CREATIVE DIRECTOR, DESIGN: Taryn Kealani
DP: Joel Wolter
PHOTOGRAPHER: Alden Bonecutter, Emma Sedach
1ST AC: Galin Foley
GAFFER: Tyler Kaschke
GRIP: Trevor Tietjen
SWING: Juan Ordonez
WARDOBE: Nikki Malloy, Gaia Orr
PROPS MASTER: Jesse Capstick
H/MU: Nyla Nasser, Tay Ble
COLOR: Jonnie Sirotek
SFX/MIX: Colton Jackson
ALL WELCOME
We knew that we really wanted to feature the vibrancy and diversity of GenZ by highlighting the multi-faceted personalities of our cast. Each character had their own story to tell and we had a lot of fun bringing them to life. After an awesome 3 day production, we walked away with video and photo content that found its way into a social media toolkit to be used globally.
